Brahma, an AI and content material expertise firm fashioned by the DNEG Group, has acquired Metaphysic, a developer of AI content material creation applied sciences, in a merger aimed toward accelerating the event of AI-powered content material instruments for enterprises, IP rights-holders, and content material creators throughout industries.
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New Period of AI Content material Creation
The acquisition values Brahma at USD 1.43 billion, with Abu Dhabi-based investor United Al Saqer Group (UASG) and the DNEG Group investing a further USD 25 million. This funding follows UASG’s USD 200 million funding within the DNEG Group in 2024. In the meantime, Metaphysic’s current traders—together with Liberty World, S32, Rakuten Capital, TO Ventures, and 8VC—will turn out to be shareholders in Brahma, the corporate introduced on Tuesday, February 18.
Brahma will develop foundational AI, information, and content material workflow and administration applied sciences as a part of a complete suite of AI-native merchandise designed to create user-customised content material throughout video, picture, and audio.
Integration of AI Applied sciences
Following the transaction, Brahma will combine Metaphysic’s AI expertise with DNEG Group’s inventive expertise, together with Ziva’s expertise for the creation of digital human and character simulations and the Clear AI platform. The expanded crew will include over 800 engineers and artistic technologists, creating a set of AI-native merchandise.
DNEG Group acknowledged that this announcement follows Ziva’s recognition with a 2025 SciTech Award by the Academy of Movement Footage Arts and Sciences, in addition to Metaphysic’s AI neural efficiency toolset receiving the Rising Know-how Award on the Visible Results Society Awards.
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Brahma Plans to Reshape AI-Pushed Content material
“With Brahma, we’re taking DNEG’s a number of Academy Award-winning visible results and animation toolsets and marrying them with the unimaginable energy of generative AI to create a set of AI content material merchandise, together with what we imagine would be the trade’s main photorealistic AI video creator,” stated Prabhu Narasimhan, Govt Chairman of Brahma. “I’m excited to take Brahma from a distinct segment consumer base targeted on high-end film and TV manufacturing to enterprise and content material creators throughout each trade.”
“Brahma affords each enterprise a technique for generative AI content material creation, from proudly owning their information to delivering wonderful, user-customized AI content material throughout video, picture, and audio,” stated Thomas Graham, CEO of Metaphysic and President of Brahma. “By bringing collectively the unimaginable groups at Brahma and Metaphysic, we will ship an working system for generative AI content material that begins with securing your IP and ends with new income streams constructed on a set of merchandise that ship Hollywood-quality content material and experiences at unprecedented scale.”
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“Brahma’s acquisition of Metaphysic turbocharges the event of a really game-changing suite of content material creation and administration merchandise, fueled by the limitless potential of AI,” stated Namit Malhotra, Founder and CEO of the DNEG Group and interim CEO of Brahma. “IP rights-holders and content material creators throughout each sector—from media and leisure, to retail, to healthcare, to training and past—will probably be empowered to create unimaginable content material at a scale and constancy that’s at the moment reserved just for these with the very best budgets.”
