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A pair days in the past, I wrote about Kia’s electrical automobile gross sales dropping greater than 50% in December. That wasn’t an ideal outcome, however roughly what was anticipated. The query is extra about how a lot they rebound in 2026. I anticipated to see related outcomes from different automakers, however simply opening Nissan’s newest gross sales report, it’s a lot worse….
Nissan’s electrical automobile gross sales dropped off a cliff within the 4th quarter.
The Nissan LEAF went from 3,645 gross sales within the 4th quarter of 2024 to 500 gross sales within the 4th quarter of 2025, an 86.3% drop.
The Nissan ARIYA went from 4,901 gross sales within the 4th quarter of 2024 to 77 gross sales within the 4th quarter of 2025, an 98.4% drop.
That’s a really regarding drop in gross sales. The excellent news is there’s a brand new 2026 model of the Nissan LEAF that is among the most compelling, finest electrical automotive buys in the marketplace — nice worth for cash — so it ought to nonetheless promote nicely in 2026. It might even be that the brand new LEAF utterly Osborned the previous LEAF and the ARIYA. I wouldn’t purchase the previous LEAF or ARIYA realizing the 2026 LEAF is what it’s.
Total, although, Nissan’s EV gross sales weren’t nice throughout the entire 12 months. The LEAF’s gross sales dropped from 11,226 to five,149, 54.1%, and the ARIYA’s gross sales dropped from 19,798 to 14,906, 24.7%. So, yeah, the push to purchase these EVs earlier than the $7,500 US tax credit score ran out didn’t beat the dearth of curiosity in shopping for them after the tax credit score expired — or usually.
I’m going to stay with a little bit optimism right here, although, and imagine that the 2026 Nissan LEAF and the Osborne impact are the most important purpose gross sales have been down a lot in 2025.
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