Whereas Apple hasn’t launched an AI chatbot to the general public, the corporate does have a number of chatbot-style instruments in use amongst staff.
A brand new report particulars Enchanté and Enterprise Assistant, two AI-powered apps utilized by Apple staff right now.
Macworld experiences that Enchanté is a “ChatGPT-like assistant” utilized by Apple staff for “concepts, growth, proofreading, and even normal data solutions.” The design of the app is reportedly much like the ChatGPT app on macOS. It’s been in use inside Apple since November 2025.
Enchanté was designed “particularly for Apple’s workflows and safety necessities” and runs on “fashions authorized by Apple.” That features Apple’s Basis Fashions, in addition to entry to Anthropic’s Claude and Google’s Gemini fashions.
Workers are in a position to add information and paperwork for evaluation. The app can even “additionally entry information saved on the Mac as a supply for solutions.”
In keeping with an inner memo from Apple, Enchanté can be utilized by staff not solely as a take a look at platform, but additionally to assist them with on a regular basis duties at work. The app features a database of Apple’s inner documentation and pointers, and is getting used throughout all departments, together with engineering, design, advertising and marketing, and management.
Macworld additionally experiences that Apple has a second inner app referred to as “Enterprise Assistant,” which “acts as a centralized data hub for company staff.” This app reportedly incorporates a “database of Apple’s inner insurance policies,” and staff can ask questions on issues starting from medical insurance and trip days to technical issues.
Bloomberg has additionally reported on Apple’s inner use of a ChatGPT-style app to check Apple Intelligence options. Whether or not or not Apple ever releases a chatbot-style app to most people stays to be seen.
Apple executives have expressed doubt concerning the usefulness of chatbot interfaces for synthetic intelligence options. In an interview with Joanna Stern at WWDC this yr, Apple’s Craig Federighi stated Apple needs to construct an expertise that’s “built-in into every little thing you do, not a bolt-on chatbot on the aspect.”
I believe that’s a shortsighted view and that most individuals legitimately discover the chatbot mode of interplay helpful for sure duties.
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