Mia Davis constructed a repute main the “clear magnificence” motion at Beautycounter and Credo Magnificence. After a two-year detour as chief influence officer at pet food model Ollie, she’s returning to the sweetness trade on the small “climate-curated” skincare label Atmosphera.
Because it plans to broaden to the U.S., the Alberta-based model has introduced on Davis alongside three new govt leaders from her Rolodex.
Davis mentioned she shall be setting the “roadmap to sustainability” basis for Atmosphera, which tailors merchandise in accordance with its prospects’ native climate circumstances.
“If you happen to’re sourcing protected, accountable substances from the beginning, you’re already speaking about local weather, whether or not you label it that method or not,” she instructed Trellis. “I’m grateful to be becoming a member of a group that’s investing in company accountability throughout this critically necessary time within the U.S. and for the planet.”
Govt group
Davis grew to become Atmosphera’s chief influence officer Jan. 20, following new co-CEOs Christi Hucks and Katya Johnson, who joined on Jan. 13. On Jan. 27, Chief Working Officer Steve Raack, former COO of Beautycounter, got here onboard.
“We all the time knew we wished Mia,” mentioned Atmosphera Founder Katelyn Rousselle. “There was no different candidate.”
One week in, from her Massachusetts workplace, Davis is partaking with ChemForward, a nonprofit that helps firms discover safer alternate options to questionable chemical substances. “We shall be incorporating substances which can be protected, science-backed and sourced responsibly,” she mentioned.
She additionally signed up the corporate to take part within the Pact Collective, which she was instrumental in launching in 2021. The nonprofit collects otherwise-hard-to-recycle used magnificence care containers from bins at Nordstrom Rack and different retail shops. Contributors embody L’Oréal, Sephora, Ulta Magnificence and L’Occitane en Provence.
From advocacy to enterprise
Davis has expressed that enterprise mustn’t draw back from coverage advocacy. She spent a few years as an advocate for product transparency and security.
The Clark College graduate holds a grasp’s diploma in worldwide improvement, group and the atmosphere and a bachelor’s in geography. On campus, Davis engaged in environmental and corporate-reform teams.
Her early skilled roles included engaged on the Detox Nalgene Marketing campaign for Atmosphere America. She continued rallying towards bisphenol-A (BPA) and different plastic chemical substances on the Workgroup for Secure Markets after which Clear Water Motion.
By 2007, Davis narrowed her area of interest when she grew to become organizing director of the Marketing campaign for Secure Cosmetics, a part of the Breast Most cancers Fund.
In 2012, she leaped to the enterprise aspect, changing into startup Beautycounter’s first worker after founder Gregg Renfrew. For 5 years as head of mission, well being and the atmosphere, Davis attracted consideration for a singular chemical coverage and for piloting the Chemical Footprint Venture there. The pioneering “clear magnificence” model expanded to $100 million in gross sales by 2016. (After a chapter and several-year hiatus, Beautycounter emerged final yr with a brand new title, Counter.)
Then, in 2017 Davis moved over to retailer Credo Magnificence as vice chairman of sustainability influence. There, she launched the Credo Clear Customary, thought-about one of many strongest safer-chemistry insurance policies within the trade. She additionally superior sustainable packaging pointers and the Credo for Change mentorship program, in addition to auditing emissions to set enterprise local weather targets.
As chief influence officer at “human-grade” pet food model Ollie for lower than two years, Davis launched zero-waste applications and clean-ingredient requirements, advancing accountable sourcing and environmental-contamination testing.
“Once I entered this trade about 15 years in the past, by means of the Marketing campaign for Secure Cosmetics, after which Beautycounter, after which Credo, it was a really totally different house,” Davis mentioned. “Collectively, these manufacturers and plenty of others, have modified the narrative, and I’m actually pleased with that.”