Halftime Present Press Convention Breaks Data
Inside the first 48 hours, the Apple Music Tremendous Bowl LX Halftime Present Press Convention with Dangerous Bunny turned essentially the most watched in Tremendous Bowl historical past with greater than 63 million views throughout an array of associated content material, together with the dwell stream and social clips.
Dangerous Bunny Listens Rise on Apple Music
Instantly after the Apple Music Tremendous Bowl LX Halftime Present, Dangerous Bunny listens on Apple Music had been up 7x. “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” had been essentially the most streamed songs instantly after the present.
Extra Insights from Apple Music
Following the discharge of the official Halftime Present trailer on January 16, performs of Dangerous Bunny tracks surged on Apple Music.
- Performs of “BAILE INoLVIDABLE” surged by 54 p.c within the U.S. and 36 p.c globally.
- “BAILE INoLVIDABLE” performs noticed a notable carry in non-Spanish-speaking international locations, together with Canada (60 p.c), the UK (54 p.c), and Brazil (43 p.c).
- Lyrics views for “BAILE INoLVIDABLE” jumped by 119 p.c within the U.S. and 79 p.c globally.
- “BAILE INoLVIDABLE” jumped to No. 1 on the U.S. Latin chart.
- “BAILE INoLVIDABLE” was a prime 10 music in 9 U.S. cities. The hit single jumped 50 chart spots in Chicago and 71 chart spots in Houston, touchdown within the prime 10 of two cities with giant NFL viewerships.
- The highest songs had been 1. “BAILE INoLVIDABLE,” 2. “DtMF,” 3. “Tití Me Preguntó,” 4. “Moscow Mule,” and 5. “Vete.”
- The highest listener cities had been 1. Mexico Metropolis; 2. New York Metropolis; 3. Los Angeles; 4. Lima, Peru; 5. Chicago; 6. Houston; 7. Dallas; 8. Miami; 9. Santiago, Chile; and 10. Ecatepec de Morelos, Mexico.
Dangerous Bunny Soars on Shazam
Within the lead-up to Tremendous Bowl LX, Dangerous Bunny followers have flocked to Shazam, with quantity on the artist’s tracks growing month over month since November.
- Within the U.S., common every day Shazam recognitions had been 8 p.c increased all through January than within the earlier month.
- In January, month-to-month U.S. radio spins of Dangerous Bunny reached their highest level since June 2025, with a 13 p.c uplift on the six months prior.
- Since Dangerous Bunny was introduced because the Apple Music Tremendous Bowl LX Halftime Present headliner, his lyrics have been considered extra occasions on Shazam than another non-English-language artist, with the U.S. main the best way for views.
- “BAILE INoLVIDABLE” noticed a 130 p.c enhance in Shazam quantity on January 16 — the day the official trailer was launched — in comparison with the every day common for the seven days prior.
- Within the U.S., “BAILE INoLVIDABLE” had extra Shazam exercise than in another nation on January 17 and 18.
- “BAILE INoLVIDABLE” reached No. 30 on the U.S. Shazam chart on January 22 — its highest place since February 2025.