AI waste analytics firm Greyparrot has been named Round Financial system Venture of the Yr on the UK Inexperienced Enterprise Awards 2026 for its Deepnest Packaging Waste Intelligence Platform.
The award recognises Greyparrot’s work utilizing AI-powered waste evaluation to offer manufacturers new ranges of visibility into what occurs to their packaging after it’s discarded, serving to them design extra recyclable packaging, cut back waste and speed up the transition in the direction of a round financial system.
Greyparrot was chosen forward of a shortlist that included easyJet’s Uniform Recycling and Donation Initiative and the Time After Time Initiative, developed by Virgin Media O2 and Hubbub.
Judges described Greyparrot as a “pioneering packaging waste intelligence platform”, citing its means to supply manufacturers with information and transparency to enhance packaging circularity. Additionally they highlighted the corporate’s rising industrial adoption and its function in supporting packaging designs that enhance recyclability and cut back environmental impression.
Different nominees included IFCO UK’s ASDA Reusable Packaging Container Venture, enfinium’s Restore Café Assist Fund, Equans UK & Eire, InfraRed Capital Companions and Vercity’s Recirculate Venture, alongside different progressive round financial system initiatives from throughout the UK.
The most recent award provides to a collection of trade accolades for Greyparrot. Earlier recognition consists of inclusion in TIME’s Finest Innovations checklist for its AI-powered waste intelligence know-how, Quick Firm’s World Altering Concepts and Most Progressive Firms rankings, and TechRound’s AI45 checklist of main AI firms. The corporate additionally received AI or Know-how of the Yr on the Awards for Excellence in Recycling & Waste Administration and was named amongst Sifted’s 100 fastest-growing startups within the UK and Eire in 2025.
Commenting on the award, Greyparrot co-founder Ambarish Mitra stated the corporate’s Deepnest platform gives manufacturers with proof of how packaging performs in actual recycling services moderately than counting on theoretical recyclability assessments.
“Packaging that appears recyclable on paper is usually unrecoverable in apply. That hole has been invisible to manufacturers, till now.
“Deepnest measures how merchandise truly carry out inside actual recycling services throughout 20+ international locations. In our information, clear PET types at near 95%, whereas some colored PET falls as little as 15%. Identical materials, very totally different outcomes.
“For shopper manufacturers dealing with EPR and PPWR, that visibility is now a industrial benefit. It turns sustainable packaging from a guessing recreation right into a design choice backed by proof.”
Mitra stated the award mirrored the rising significance of information in enhancing packaging circularity and expressed the corporate’s ambition to increase the know-how throughout the packaging worth chain.
