July 28, 2026
PRESS RELEASE
Apple Improve launches in the USA
A brand new leasing program supplied by Klarna presents eligible prospects month-to-month cost choices for Apple units, together with iPhone beginning at $17.99 per 30 days and Apple Watch beginning at $11.99 per 30 days^
CUPERTINO, CALIFORNIA Apple at present introduced Apple Improve, a brand new product leasing program supplied by Klarna for iPhone, Apple Watch, Mac, and iPad accessible on the Apple Retailer on-line, within the Apple Retailer app, and at Apple Retailer places in the USA.1 Apple Improve makes it even simpler for patrons to get the Apple merchandise they love with a leasing plan that’s proper for them.
“At Apple, we put the shopper on the middle of every little thing we do,” stated Karen Rasmussen, Apple’s vice chairman of the Apple Retailer on-line, “and we’re thrilled that Apple Improve presents our prospects, each on-line and in-store, a extra versatile approach to pay for the merchandise they love.”
Apple Improve presents 12- and 24-month leasing choices for iPhone and Apple Watch, and 24- and 36-month leasing choices for Mac and iPad. Leasing costs begin as little as $17.99 per 30 days for iPhone, $11.99 for Apple Watch, $24.99 for Mac, and $11.99 for iPad.^ When prospects first enroll in Apple Improve, they’ll additional decrease their month-to-month lease funds by buying and selling of their at present owned machine by means of Apple Commerce In. Prospects can even earn 3 % Each day Money again when making their lease funds with Apple Card.2
Upgrading Has By no means Been Simpler
With Apple Improve, prospects can anticipate the identical seamless and customized buying expertise on-line and in shops. Apple and Klarna have created a easy enrollment course of that gives prospects with detailed info concerning their leasing choices earlier than they enroll.
Upon selecting their most well-liked leasing possibility, prospects can apply inside minutes — on-line or in-store — and obtain fast approval from Klarna.3 All candidates will probably be topic to a comfortable credit score inquiry that won’t influence their credit score rating. As soon as accredited, they’ll full their transaction as typical. In-store prospects can take pleasure in their new machine instantly, whereas on-line prospects can select supply or in-store pickup. Whether or not they store in-store or on-line, all prospects can make the most of Apple’s Private Setup service to assist get their new product prepared to make use of and ask any questions they could have. They’ll additionally be a part of the numerous free and academic At this time at Apple classes to discover ways to get began — or go additional — with their units.
On the finish of the lease time period, prospects can improve their machine to the most recent technology,4 buy it with a one-time cost, or just return it and exit this system. Within the Klarna app, they’ll keep on high of all of their lease info, together with their billing schedule and remaining funds. Prospects can add an AppleCare subscription to guard their merchandise, making the return of their present machine and improve to a brand new one even simpler.5
With the launch of Apple Improve, Apple will not supply the iPhone Improve Program and iPhone Funds in the USA. When eligible, prospects at present enrolled within the iPhone Improve Program may have the choice of leasing a brand new machine with Apple Improve, financing with Apple Card Month-to-month Installments,6 buying the product outright, or selecting service financing.
Discover the Lineup and Improve At this time
iPhone
iPhone 17e delivers unimaginable worth with quicker efficiency, a complicated digital camera system, enhanced sturdiness, the magic of MagSafe, and double the beginning storage at 256GB. iPhone 17 is filled with options customers will take pleasure in daily, together with an even bigger and brighter show with ProMotion as much as 120Hz, all-day battery life with quicker charging, a unbelievable 48MP Twin Fusion digital camera system, and the Heart Stage entrance digital camera. iPhone Air includes a skinny and lightweight design that’s extra sturdy than any earlier mannequin, with professional efficiency, superior digital camera techniques on the back and front, and all-day battery life. With a unibody design optimized for efficiency and powered by A19 Professional, iPhone 17 Professional and iPhone 17 Professional Max are essentially the most highly effective Professional fashions ever made, delivering the perfect efficiency, digital camera techniques, and battery life in an iPhone. iPhone leases begin at $17.99.^
Apple Watch
Apple Watch Sequence 11 is the final word well being and health companion, that includes essentially the most complete set of well being options but — together with groundbreaking hypertension notifications that may alert customers to indicators of continual hypertension, and sleep rating, which helps customers perceive the standard of their sleep and make it extra restorative. With as much as 24 hours of battery life and a show that’s 2x extra scratch-resistant, Apple Watch Sequence 11 is extra handy than ever to put on all through the day and night time.7 Apple Watch Extremely 3 is essentially the most superior Apple Watch — rugged and succesful, constructed for sports activities and journey whereas seamlessly serving as a strong well being companion. It options the biggest show ever in an Apple Watch, powered by Apple’s most superior show expertise with LTPO3 and wide-angle OLEDs, together with as much as 42 hours of battery life — or as much as 72 hours in Low Energy Mode. Apple Watch Extremely 3 additionally options built-in, two-way satellite tv for pc communications, so customers can textual content emergency providers, message family and friends, and share their location even when off the grid. Apple Watch leases begin at $11.99.^
Mac
Out there in 13- and 15-inch fashions, MacBook Air with M5 delivers unimaginable efficiency, as much as 18 hours of battery life, and superior AI capabilities in a skinny, gentle, and sturdy aluminum design. The M5 household of chips — M5, M5 Professional, and M5 Max — ship much more efficiency and capabilities to MacBook Professional, the world’s finest professional laptop computer. All MacBook Professional fashions ship game-changing efficiency and superior AI capabilities, and embrace a Liquid Retina XDR show with a nano-texture possibility, a complicated 12MP Heart Stage digital camera, and as much as 24 hours of battery life. Powered by the M4 chip, iMac is the world’s finest all-in-one and includes a nano-texture show possibility, a 12MP Heart Stage digital camera, and Thunderbolt 4 connectivity — all in its strikingly skinny design. Mac Studio with M4 Max and M3 Extremely is essentially the most highly effective Mac ever made, delivering groundbreaking professional and AI efficiency, plus intensive connectivity with Thunderbolt 5 in its compact and quiet design that may stay proper on a desk.8 Mac leases begin at $24.99.^
iPad
iPad Air options blazing efficiency, 12GB of unified reminiscence, and quick connectivity, empowering customers to be productive and inventive wherever they’re. With the Extremely Retina XDR show and the ability of M5, iPad Professional presents essentially the most superior iPad expertise, packing highly effective efficiency in a stunningly skinny and lightweight design. iPad mini delivers the total iPad expertise in a tool customers can maintain within the palm of their hand. Equipment equivalent to Magic Keyboard prolong the flexibility of iPad Air and iPad Professional, whereas Apple Pencil Professional unlocks much more magical capabilities for illustrating, note-taking, annotating, and extra on iPad Air, iPad Professional, and iPad mini. iPad leases begin at $11.99.^
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At this time, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 workers are devoted to creating the perfect merchandise on earth and to leaving the world higher than we discovered it.
- iPhone 16, iPhone 16 Plus, Apple Watch SE, MacBook Neo, Mac mini, iPad (A16), and Studio Show aren’t accessible as a part of the Apple Improve program.
- Apple Card is topic to credit score approval, accessible just for qualifying candidates in the USA, and issued by Goldman Sachs Financial institution USA, Salt Lake Metropolis Department.
- Topic to eligibility and credit score approval.
- Upgrades require getting into into a brand new lease and returning your prior machine, and are topic to eligibility and credit score approval.
- AppleCare delivers distinctive service and help, with versatile choices for Apple customers. Prospects can select AppleCare+ to cowl their new product, or AppleCare One to guard a number of merchandise in a single easy plan. Each plans embrace protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery alternative service, and 24/7 help from Apple Consultants. For extra info, go to apple.com/applecare.
- Apple Card Month-to-month Installments (ACMI) is a 0 % APR cost possibility that’s solely accessible if customers choose it at checkout within the U.S. for eligible merchandise bought at Apple and is topic to credit score approval and credit score restrict. See help.apple.com/en-us/102730 for extra details about eligible merchandise. Further limits and restrictions apply. See the Apple Card Buyer Settlement for extra details about ACMI.
- Apple Watch Sequence 11 with Ion-X glass has a ceramic coating that gives 2x extra scratch resistance than Sequence 10 with Ion-X glass.
- Topic to availability.
^ This supply is for a shopper lease, not a purchase order or mortgage. Lease supplied by Klarna Inc. for 12-, 24-, or 36-month time period. 12- and 36-month phrases not accessible for all machine fashions. Your first month-to-month cost is due roughly 30 days after machine is shipped or accessible for pickup. Lease approval is topic to eligibility and relies on creditworthiness. Month-to-month funds are based mostly on the chosen machine and lease time period. For instance:
For an iPhone 17 Professional 256GB with a purchase order worth of $1,099 (excluding taxes and any trade-in credit score), the standard month-to-month cost is $31.99 (excluding taxes and any trade-in credit score) for a 24-month lease time period and $45.99 (excluding taxes and any trade-in credit score) for a 12-month lease time period.
For an Apple Watch Sequence 11 (GPS) 42mm with a purchase order worth of $399 (excluding taxes and any trade-in credit score), the standard month-to-month cost is $11.99 (excluding taxes and any trade-in credit score) for a 24-month lease time period and $21.99 (excluding taxes and any trade-in credit score) for a 12-month lease time period.
For an 11-inch iPad Professional 256GB with a purchase order worth of $1,199 (excluding taxes and any trade-in credit score), the standard month-to-month cost is $24.99 (excluding taxes and any trade-in credit score) for a 36-month lease time period and $31.99 (excluding taxes and any trade-in credit score) for a 24-month lease time period.
For a 14-inch MacBook Professional 16GB with a purchase order worth of $1,999 (excluding taxes and any trade-in credit score), the standard month-to-month cost is $38.99 (excluding taxes and any trade-in credit score) for a 36-month lease time period and $53.99 (excluding taxes and any trade-in credit score) for a 24-month lease time period.
No safety deposit required. A trade-in machine could cut back month-to-month funds. Marketed month-to-month cost quantity could not embrace a trade-in machine’s estimated worth. Upgrades aren’t assured and are topic to eligibility and approval.
For iPhone solely: As a way to lease an iPhone, you should choose an eligible service (AT&T, T-Cellular, or Verizon), however you can’t use a pay as you go service plan. A leased iPhone is at all times unlocked, so you’ll be able to change carriers at any time, topic to your service’s phrases.
Terminating the Apple Improve lease: Closing your lease and returning your machine terminates your lease. You could incur substantial charges when you terminate your lease earlier than the top of your preliminary lease time period. You will have the choice to improve to a brand new machine by getting into into a brand new lease settlement and returning your prior machine. In the event you improve, your new month-to-month funds could also be better than your prior month-to-month funds. If you don’t improve, terminate your lease, or buy your machine by the top of the preliminary lease time period, the lease will convert to a month-to-month lease for as much as six months. Your month-to-month funds could enhance in the course of the month-to-month intervals. In the event you take no motion on the finish of your extension interval, you’ll be charged the acquisition payment below your lease. You’ll not personal your machine on the finish of your lease, until you pay the acquisition payment. Insurance coverage isn’t included in your lease, and you could incur harm charges if the machine is misplaced, stolen, or not returned within the situation required by the lease.
Apple Improve lease eligibility: Leases are solely accessible to U.S. residents (excluding residents of U.S. territories). Leased units are solely accessible for transport to U.S. addresses (excluding U.S. territories) or choose up at Apple Retail shops within the U.S. (excluding U.S. territories). To be eligible for a lease, you have to be at the least 18 years outdated (or the authorized age in your state of residence), have a legitimate Social Safety Quantity or particular person taxpayer identification quantity (ITIN), have an accepted credit score or debit card, have an Apple Account in good standing, have a Klarna Account, and have the ability to obtain safety verification codes through textual content message. Leases aren’t accessible on refurbished equipment or on-line on the following particular shops: Apple Worker Buy Plan; taking part company Worker Buy Applications; Apple at Work for small companies or enterprises; Authorities, Schooling, or Veterans and Army Buy Applications.
Press Contacts
Brian Bumbery
Apple
Apple Media Helpline