Apple reported its newest quarterly earnings on Wednesday below the backdrop of a courtroom ruling that’s poised to upend the corporate’s App Retailer enterprise and tariff uncertainty that would spur worth will increase for gadgets together with the iPhone. At the least on this event, Apple’s income numbers weren’t prime of thoughts for tech trade onlookers like they ordinarily could be. Nonetheless, total income in fiscal Q2 2025 was $95.4 billion — a 5 p.c bounce in comparison with the year-ago quater — and providers reached one other all-time excessive. The iPhone, Mac, and iPad companies all carried out nicely because of new merchandise; the iPad was significantly robust, with income up 15 p.c 12 months over 12 months.
The corporate’s makes an attempt to construct out its personal synthetic intelligence capabilities that rival OpenAI’s ChatGPT, Google Gemini, and different leaders within the class have been sluggish going. In early March, long-promised enhancements to the corporate’s Siri assistant had been delayed. Apple is rumored to be integrating Google’s Gemini to its Apple Intelligence software program suite this fall to assist hold tempo.
In the meantime, the impact of President Trump’s tariffs are already reverberating throughout many industries, however Cook dinner downplayed any main impacts in an interview with CNBC. He pointed to Apple’s well-distributed provide chain and manufacturing operation as a possible buffer. “In the event you have a look at the US, over half of the US gross sales of iPhone come from India,” he mentioned. “In the event you have a look at the opposite merchandise, Mac and iPad and AirPods and the Watch, nearly all the nation of origin is Vietnam.” A lot has been made about the opportunity of Apple’s subsequent iPhone lineup getting a worth hike. “With an iPhone, you actually must go a step decrease and have a look at the person elements and the place they arrive from,” he mentioned.
Apple can be navigating vital authorized battles. In a Wednesday ruling, Decide Yvonne Gonzalez Rogers excoriated Apple executives together with CEO Tim Cook dinner for intentionally attempting to restrict and mollify a 2021 ruling meant to loosen the iPhone maker’s grip over the App Retailer. Apple has appealed Rogers’ order, but when it holds, corporations together with Epic, Spotify, and Patreon are planning to grab the chance to extra freely sidestep Apple’s in-app funds and steer customers to the net.