Amazon on Wednesday launched what the corporate claims is essentially the most succesful AI mannequin in its Nova household, Nova Premier.
Nova Premier, which may course of textual content, photos, and movies (however not audio), is on the market in Amazon Bedrock, the corporate’s AI mannequin growth platform. Amazon says that Premier excels at “complicated duties” that “require deep understanding of context, multi-step planning, and exact execution throughout a number of instruments and knowledge sources.”
Amazon introduced its Nova lineup of fashions in December at its annual AWS re:Invent convention. Over the previous few months, the corporate has expanded the gathering with image- and video-generating fashions in addition to with audio understanding and agentic, task-performing releases.
Nova Premier, which has a context size of 1 million tokens, which means it could analyze round 750,000 phrases in a single go, is weaker on sure benchmarks than flagship fashions from rival AI corporations resembling Google. On SWE-Bench Verified, a coding take a look at, Premier is behind Google’s Gemini 2.5 Professional, and it additionally performs poorly on benchmarks measuring math and science data, GPQA Diamond and AIME 2025.
Nonetheless, in shiny spots for Premier, the mannequin does nicely on checks for data retrieval and visible understanding, SimpleQA and MMMU, in accordance with Amazon’s inside benchmarking.
In Bedrock, Premier is priced at $2.50 per 1 million tokens fed into the mannequin and $12.50 per 1 million tokens generated by the mannequin. That’s across the similar worth as Gemini 2.5 Professional, which prices $2.50 per million enter tokens and $15 per million output tokens.
Importantly, Premier isn’t a “reasoning” mannequin. Versus fashions like OpenAI’s o4-mini and DeepSeek’s R1, it could’t take extra time and computing to fastidiously take into account and fact-check its solutions to questions.
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Amazon is pitching Premier as greatest for “instructing” smaller fashions through distillation — in different phrases, transferring its capabilities for a selected use case into quicker, extra environment friendly bundle.
Amazon sees AI as more and more core to its general development technique. CEO Andy Jassy lately mentioned the corporate is constructing greater than 1,000 generative AI purposes and that Amazon’s AI income is rising at “triple-digit” year-over-year percentages and represents a “multi-billion-dollar annual income run price.”