For years, U.S.-based tech corporations have tapped into India’s huge and rising web consumer base for development. OpenAI isn’t any exception. However whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party information means that OpenAI could also be struggling to show that momentum into income.
Based on analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions via in-app purchases since 2023. That doesn’t embody purchases made via the ChatGPT internet app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One doubtless issue is the shortage of native pricing for India. OpenAI’s most cost-effective ChatGPT plan within the nation prices $20 (greater than ₹1,700) per 30 days, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its development in India however pointed us to a current publish on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income is perhaps at current, India should still find yourself being a serious development driver for OpenAI. The corporate’s CEO, Sam Altman, just lately expressed a want for OpenAI to change into a multi-billion-user platform. Tapping into India’s over 950 million web customers may assist bootstrap that effort.
OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jio, one in every of India’s largest cellular carriers, to get ChatGPT in entrance of extra customers.
Within the meantime, ChatGPT continues to develop organically in India.
Based on information from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months to date have been in India. At the least a portion of that development was fueled by the just lately launched revamped picture generator in ChatGPT, which went viral for its capacity to create sensible Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.