Curating a Complete View of Buyer Knowledge in Atlan
The Energetic Metadata Pioneers sequence options Atlan clients who’ve accomplished a radical analysis of the Energetic Metadata Administration market. Paying ahead what you’ve discovered to the following information chief is the true spirit of the Atlan neighborhood! In order that they’re right here to share their hard-earned perspective on an evolving market, what makes up their fashionable information stack, revolutionary use circumstances for metadata, and extra.
On this installment of the sequence, we meet Nevenka Perisic, Knowledge Architect at Optimizely, a world chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by way of their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Knowledge Providers staff transitioned away from sustaining siloed information after a number of mergers, into utilizing Atlan as a holistic resolution for managing information.
This interview has been edited for brevity and readability.
May you inform us a bit about your self, your background, and what drew you to Knowledge & Analytics?
I work as a Senior Knowledge Architect at Optimizely, becoming a member of over a 12 months in the past. My goal is to carry information, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas learning science at college, numerous tasks uncovered me to databases. This expertise enabled me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep centered and structured in understanding information and appreciating the true data it gives, distinguishing between uncooked information and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising lifecycle by way of a single, unified workflow, to allow them to higher promote their merchandise digitally. Many corporations lack the abilities, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing custom-made options for every buyer. Many main manufacturers are already Optimizely clients, working carefully with us to ship worth.
Once I joined Optimizely, the corporate was present process important modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place information was saved. I turned a part of Knowledge Providers, a newly established central perform answerable for managing analytics and supporting our widespread information platform in Snowflake. The staff was small, however rising as we recruited extra members. Now, we’re centered on constructing a contemporary information stack to attach groups throughout Optimizely that had historically labored in isolation.
May you describe Optimizely’s journey with Atlan, thus far?
I used to be answerable for implementing the platform, coordinating with Atlan and the information engineering staff to carry the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, person tales, and short- and long-term targets.
To have interaction the enterprise, we would have liked one thing tangible, so we started integrating Atlan with key information sources. We rapidly built-in all our main techniques, incomes recognition from Atlan as one in every of their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to totally leverage Atlan’s options, and we’re working with Atlan to combine techniques with out native connectors to increase entry to options like information lineage, consumption, and different metrics.
What are the use circumstances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in information sources, glossaries, and dictionaries, and labored with energy customers who rapidly noticed worth since they have been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all information sources out there, supplied coaching so customers might discover the information and determine helpful options, and helped information Atlan’s growth to maximise worth from the catalog.
I see Atlan not simply as a knowledge catalog, however as a group of information artifacts. Our imaginative and prescient is to attach information flows, processes, and information high quality on high of the lineage supplied by Atlan. We goal to supply a holistic resolution for customers who come to Atlan and say one thing like, “I would like this for a particular venture. Can I pull all these information artifacts along with attributes linked to the precise phrases, glossaries, and information flows?” That’s our purpose.
We’re nonetheless constructing it, because it’s an enormous activity, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you trying ahead to attaining with Atlan sooner or later?
We wish to be certain that every thing our staff wants to grasp our clients is made out there in Atlan as our information property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless a whole lot of work to be completed. We’ve made a whole lot of progress in Atlan, however we have to rigorously take into account how one can expose significant information with out creating an unusable swamp. Our intention is to supply dependable and credible data inside Atlan.
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