In my twenty years at Amazon, I’ve spoken with 1000’s of shoppers throughout industries and roles. Their challenges are distinctive, however a typical thread emerges repeatedly: the will to cut back cloud prices whereas sustaining efficiency and driving steady innovation.
Final yr throughout my re:Invent keynote, I launched The Frugal Architect, a set of seven easy legal guidelines for constructing cost-aware, sustainable, and fashionable architectures. The response was overwhelming. Builders linked deeply with the concept that constraints—whether or not bodily or self-imposed—can drive creativity. They drive us to know our programs intimately, to problem previous selections, and uncover the small efficiencies that add as much as vital financial savings.
At the moment, I’m relaunching The Frugal Architect with expanded content material: sharing the tales of AWS prospects who’re innovating to optimize their architectures for price and sustainability.
Transferring ahead, you’ll discover long-form articles from quite a lot of well-respected architects, in addition to a brand new podcast sequence, which I’m co-hosting with Simon Elisha, a long-time Amazonian and trusted voice within the AWS group.
The first weblog put up and podcast episode can be found in the present day, that includes Dan Conti, former CTO of WeTransfer. Dan shares how his crew revisited previous selections to cut back digital waste. And by enhancing observability and questioning legacy decisions, they uncovered and addressed inefficiencies—comparable to unused storage and over-provisioned compute assets—that led to vital price financial savings and a decreased carbon footprint. Dan reminds us that the journey to cost-efficiency takes time — and that there’s a lot of worth in an incremental strategy.

Subsequent week, The Frugal Architect will characteristic Mike Norton, VP of Cloud Applied sciences at PBS. Mike explains how he shifted PBS’s tech operations from fixed firefighting to proactive fireproofing. As a publicly funded group, PBS wanted to make each greenback rely, so Mike’s crew re-architected their programs to steadiness resilience and cost-effectiveness. By transferring to containerized and serverless architectures, they dramatically decreased compute prices whereas doubling streaming visitors, all with out compromising their mission to teach and entertain viewers such as you.

We’ll decide again up within the new yr with much more tales from modern architects who’re constructing smarter, extra environment friendly programs within the cloud. I invite you to discover the up to date web site, dive into these tales, and get impressed by the inventive methods builders are maximizing worth and minimizing waste.
As all the time, Now Go Construct!