This weblog was co-written by Amit Vashi, a Presales Engineer and Resolution Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a robust concentrate on Cisco applied sciences, Amit has in depth expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Identified for bridging the hole between technical necessities and enterprise targets, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and assist wanted to drive success. One of many methods we do that is by means of Advertising and marketing Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
At present, we’re thrilled to announce the winner of the primary Advertising and marketing Velocity Companion Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions all over the world, who use the Advertising and marketing Velocity digital expertise to study and craft modern advertising campaigns that ship outcomes. One associate really stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising and marketing Velocity 2025 ‘Prime Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working intently with their Cisco Distributor Scansource, leveraged the Advertising and marketing Velocity demand technology capabilities to design and execute a high-impact marketing campaign that resonated deeply with their audience. It included a mixture of e mail outreach and internet plugin activation, successfully capturing the eye of their clients and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfolios, the associate was in a position to display the worth the answer brings to companies of all sizes, in the end producing some spectacular outcomes.
A Nearer Take a look at the Profitable Marketing campaign
How did Tokay Networks obtain exceptional success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns equivalent to Cisco Webex Cloud Calling Reimagined and SMB Companion Marketing campaign Package by utilizing pre-built Cisco messaging and co-brandable property.
- Multi-Channel Execution: Activating an e mail marketing campaign and internet plugin to spice up visibility and generate demand.
- Account-Based mostly Method: Securely importing and focusing on a selected set of business contacts through e mail, making certain full compliance with privateness coverage rules.
- Information-Pushed Insights: Utilizing Advertising and marketing Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2x, and the Meraki MX Safety emails (a part of the SMB Companion Marketing campaign Package) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a exceptional 7x improve of their gross sales pipeline, pushed by their efficient use of Advertising and marketing Velocity and the assist of their distributor, ScanSource.
What’s much more superb? They achieved this success for gratis by absolutely using a number of the strongest built-in capabilities of Advertising and marketing Velocity — one of many many perks out there to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising and marketing Velocity Companion Activation Contest!
The Energy of Advertising and marketing Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the facility of Advertising and marketing Velocity to realize their advertising targets. With a variety of sources at your disposal — from professional-grade templates and co-brandable property to superior analytics and insights — the platform makes it straightforward to create and execute high-impact campaigns.
In case you’re not already benefiting from this unbelievable useful resource, now could be the right time to get began. Go to Advertising and marketing Velocity in the present day to discover the campaigns, customizable templates, and insights that may provide help to obtain what you are promoting targets. And you’ll want to try the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video sequence deep-diving into Tokay Networks’ Advertising and marketing Velocity success story and join the Advertising and marketing Velocity month-to-month publication to study extra!
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