Sustainability 101: What’s packaging sustainability?


Sustainability 101 is a weblog sequence which you could flip to for details about completely different environmental phrases that will come up at work, throughout discussions with pals, and even at your loved ones gatherings.


Whether or not we’re buying grocery objects wrapped in plastic or receiving a house cargo packed in polystyrene peanuts, packaging is a part of our on a regular basis lives. Nonetheless, a lot of it turns into waste after one use.

In accordance with the Organisation for Financial Co-operation and Growth (OECD), 31% of plastics produced are for packaging – usually single-use and with a mean six-month lifespan. Plastic is extensively used as an efficient packaging materials, however as waste within the surroundings, it could have a detrimental influence.

Analysis revealed within the November 16, 2024, Journal of Hazardous Supplies Advances exhibits that that in landfills, plastic can emit toxins and turn out to be a supply of greenhouse gases (GHGs), and in oceans, it could break down into microparticles that would disrupt meals chains and contribute to a wide range of well being problems.

Another non-recyclable or non-compostable packaging objects embrace foam, aluminum foil with meals residue, and fused parts comparable to cardboard connected to foam that can’t be simply separated for recycling.

How does this affect customers’ decisions? A 2025 McKinsey & Firm survey experiences that 77 % of respondents think about recyclable packaging “extraordinarily essential” or “essential,” whereas 62 % responded the identical about packaging produced from recycled supplies.

Packaging sustainability: Supplies matter

A person wearing a black shirt opening a cardboard box with a product inside.A person wearing a black shirt opening a cardboard box with a product inside.
Group member reviewing Cisco product packaging.

In a round economic system, industries regulate their processes to allow the reuse and regeneration of supplies. The purpose is to make merchandise with the smallest environmental influence utilizing the fewest sources attainable.

By specializing in supplies, corporations could make their product containers and parts extra sustainable, comparable to berry growers utilizing compostable trays or cosmetics producers utilizing refillable containers for post-purchase reuse.

Another methods embrace:

  • Lowering or eliminating pointless parts
  • Utilizing QR codes to digitize data vs. printed supplies
  • Incentivizing client recycling with rewards or by offering clear directions on the best way to recycle

Utilizing these options might help scale back packaging waste whereas aligning with buyer values. It additionally might help scale back packaging prices, optimize area effectivity, and construct in regulatory compliance.

How Cisco’s technique has advanced to assume “contained in the field”

For Cisco, packaging sustainability is the apply of minimizing waste by lowering or eradicating sure supplies — comparable to single-use plastic luggage and foam — and changing them with different supplies which can be renewable, recyclable, or each.

In 2019, Cisco developed a set of Round Design Ideas for its merchandise throughout 5 classes — one in all which is packaging and equipment. Product groups and packaging engineers in our Provide Chain Operation crew collaborate on the outset of the design part to craft a bundle that gives the optimum stability of product safety and circularity. A lot of our merchandise now incorporate recyclable fiber-based cushions like FiberFlute®, paper tube cushions, and molded pulp to switch foam. By Cisco’s No Paper Initiative, QR codes for digital product data keep away from materials use altogether.

A very good instance is the Cisco Ceiling Microphone Professional bundle, which is totally fiber based mostly. As an alternative of plastic trays, we opted for unbleached molded pulp-fiber trays which can be sturdy sufficient to cushion the delicate unit, but gentle sufficient for cost-effective transport. We additionally swapped out the traditional single-use plastic bag with a custom-fit paper sleeve that totally encases the unit and shields it from mud and abrasion.

Packaging from legacy merchandise may be modified for circularity as nicely, and Cisco’s Catalyst 9300 Enterprise Swap is a primary instance.

To switch foam, we used recycled thermoforms to cushion the chassis — eliminating about 250 metric tonnes of froth yearly — and recycled and recyclable fiber-based retention packs for the ability provide items — avoiding roughly 70 further metric tonnes per yr. To eradicate plastic luggage, we opted for paper flag labels on energy cords, consolidated small components throughout a number of luggage, and swapped out plastic for paper-based envelopes. In fiscal 2025, Cisco utilized these packaging modifications to the brand new technology Cisco C9350 good switches.

Two Cisco products inside different packaging.Two Cisco products inside different packaging.
(on left) Earlier than: Ceiling Microphone Professional packaging enclosed in a single-use plastic bag. (on proper) After: Ceiling Microphone Professional packaging fitted with molded pulp protecting trays and paper-based glassine sleeve changing plastic bag.

Packaging sustainability: A Round Design Precept

Round Design Ideas have remodeled the product and packing design course of at Cisco. Different examples of how we incorporate circularity into our packaging embrace:

  • Lowering supplies utilization with a heightened deal with plastics discount
  • Designing containers and packing supplies to be separable and simply recycled at finish of use
  • Utilizing post-consumer waste in new packaging components
  • Eliminating paper documentation in new product shipments
  • Lowering the cargo of unused equipment by providing our prospects an opt-out possibility through the ordering expertise
  • Utilizing multipack options to cut back materials utilization and bundling containers for giant shipments to cut back the variety of packing containers wanted

Through the use of extra environment friendly, renewable, and recyclable supplies, Cisco not solely helps hold waste out of landfills however reduces prices and saves sources.

Be taught extra about these initiatives and Cisco’s packaging sustainability targets within the Cisco Goal Reporting Hub.

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