Transfer over, Santa. Now there’s one other magical character for youths to trace: the Tooth Fairy.
After making a personalised Tooth Fairy video for his nephew, Oliver Finel observed a niche. Whereas there are many Santa trackers, nothing comparable existed for the Tooth Fairy. Recognizing that Technology Alpha is rising up with interactive on-line experiences at their fingertips, he got down to create a brand new sort of journey that households in every single place might get pleasure from.
Tooth Fairy Tracker options Kiki the Tooth Fairy as its central character. When a baby loses a tooth, mother and father can go to the web site and enter their e-mail to obtain notifications as Kiki begins her mission. All through the night, youngsters obtain a collection of video updates displaying Kiki getting ready for her journey, departing from headquarters, and touring to gather the tooth. These updates could embody flight pace info, vlog-style check-ins, and cute selfies.
The expertise is hosted solely on the positioning, with countdowns to every new video, making it really feel like an thrilling day-long occasion that builds anticipation for bedtime. Plus, Finel believes the night updates assist encourage youngsters to brush their enamel and put together for sleep. Then, the ultimate replace takes place within the morning, when the kid is congratulated and may test their particular reward beneath their pillow.
Launched in October, the web site is gearing as much as launch a redesign quickly. Finel explains that whereas the core expertise will stay unchanged, the positioning will characteristic “a extra playful design and some added particulars to make it extra immersive for youths.”
Looking forward to 2026, Finel is getting ready to launch a revamped model of the tracker that includes much more personalization. Kiki will say every little one’s title, point out their hobbies, and embody their picture in each video. Children will even obtain customized certificates for every misplaced tooth. One other upcoming characteristic entails oral-care movies the place Kiki teaches youngsters wholesome brushing habits.
The improved expertise shall be out there by way of a brand new subscription for $20, which incorporates 6 Kiki visits.
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Moreover, Finel plans to adapt the product for households in Latin America and Western Europe, making it extra culturally related. For instance, whereas the Tooth Fairy is hottest within the U.S., the Tooth Mouse is widespread in France, Spain, and Russia.
He additionally hopes to companion with pediatric dentists, so dental places of work can supply the Kiki the Tooth Fairy expertise to younger sufferers. Pre-appointment movies may also help ease nervousness, whereas post-visit rewards encourage youngsters to return to the dentist and make the expertise extra constructive.
Different long-term roadmap plans embody branded toothbrushes and toothpaste, every accompanied by a personalised video of Kiki selecting the bristles for the toothbrush, choosing colours, and assembling it only for the kid.
The Tooth Fairy tracker is free to make use of and requires no app or account.