If well being is the brand new wealth, knowledge present that may very well be one of the best ways for manufacturers to interact extra with shoppers.
In line with Trellis knowledge accomplice GlobeScan’s latest analysis on wholesome and sustainable dwelling, well being is now the strongest driver of sustainable habits change. The will to be more healthy isn’t simply appropriate with sustainability; it’s the principle motive individuals are open to creating extra environmentally-friendly selections. When sustainability is positioned as a option to obtain higher well being, it turns into related, actionable and personally significant.
Outcomes present {that a} majority of shoppers are motivated by the promise of improved well-being. Solely a small fraction (7 %) are excited about sustainability alone, that means virtually everybody who says they’d prefer to dwell a extra sustainable way of life additionally claims that they’d prefer to dwell in a more healthy means. Further insights from the analysis assist the notion that the simplest engagement methods for sustainability are people who lead with well being and well-being, making the advantages of sustainable selections instant and relatable.
What this implies
For manufacturers, NGOs and governments, the info reveal a strategic alternative: well being isn’t simply an additional benefit for sustainability however as a substitute will be the main motivator for sustainable way of life adjustments. With 65 % of shoppers expressing a want to be each more healthy and extra sustainable, organizations can anchor their sustainability messages in tangible direct advantages to bodily and psychological well being. By main with well being, organizations can reduce by means of skepticism, apathy and sustainability-related fatigue to achieve disengaged audiences and obtain habits change at scale.
Based mostly on a survey of almost 32,000 folks in most people performed July — August 2025.