There’s a powerful urge for food for dietary change.
Analysis from Trellis information associate GlobeScan in collaboration with EAT, present persons are keen to eat extra sustainable diets when the advantages are framed round well being. When requested to agree or disagree on numerous points of food regimen, well being and sustainability, 44 % of respondents strongly agreed that they might eat fewer processed meals, and an extra 41 % considerably agreed. Equally, 4 in 10 strongly agreed that they care about having a food regimen that helps each well being and sustainability, with practically half considerably agreeing.
Assist is softer in terms of extra particular shifts. Round one‑third of respondents strongly agreed they might eat extra plant‑primarily based meals or change their food regimen to assist truthful therapy of farmers and employees, with many extra expressing average settlement. These findings recommend openness to alter but in addition point out that these behaviors could also be much less accessible or constrained by availability, worth or behavior.
Apparently, the weakest level of conviction associated to environmental impression. Whereas a stable majority at the least considerably agreed that their meals selections have an effect on the planet (72 %), solely 28 % strongly agreed, and practically three in ten expressed some stage of disagreement. This hole highlights how individuals broadly settle for the concept that meals and local weather are linked, however for a lot of, this understanding could also be incomplete. Taken collectively, the sample factors to a gradient of motivation from robust, well being‑pushed intent on the private stage to softer, extra conditional concern when impacts really feel distant, systemic or more durable to affect individually.
What this implies
The analysis reveals that individuals overwhelmingly need diets which can be wholesome and sustainable, and most acknowledge that meals selections play a job in shaping environmental outcomes. Nonetheless, motivations aren’t equally weighted. Private well being stays essentially the most highly effective entry level for change, whereas sustainability, significantly when framed in planetary or systemic phrases, tends to behave as a secondary or reinforcing profit fairly than a major driver.
This has vital implications for the way sustainable diets are promoted and enabled. Accelerating dietary change requires anchoring sustainability extra firmly in what individuals already care about most — their well being, their households and their high quality of life. Making the environmental advantages of meals selections extra tangible and clearly linked to non-public outcomes is vital to bridging the hole between consciousness and motion.
Primarily based on a survey of practically 32,000 individuals throughout 33 markets performed July — August 2025.